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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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CHIPs Act Update: US Secures Domestic Production of Advanced Chips
Olivier Blanchard

CHIPs Act Update: US Secures Domestic Production of Advanced Chips

TSMC, Samsung, and Intel All Announced Agreements
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on the geopolitical, market, and supply chain implications of finally securing domestic semiconductor chip production.
BMC Scoops Up Netreo for Big Buy in IT Monitoring and Management
Steven Dickens

BMC Scoops Up Netreo for Big Buy in IT Monitoring and Management

The Strategic Acquisition of Netreo by the Global Software Solutions Leader Has the Potential to Reshape the Future of IT Monitoring and Management
Discover insights from Steven Dickens, Vice President and Practice Lead at The Futurum Group, on how BMC's strategic acquisition of Netreo will shape the future of IT monitoring and management.
Bitcoin in the Dynamic Investment Landscape
Steven Dickens

Bitcoin in the Dynamic Investment Landscape

April 19 ‘Halving’ and New ETFs May Alter the Finance Ecosystem
Steven Dickens, VP and Practice Leader at The Futurum Group, highlights that as Bitcoin has introduced spot Bitcoin ETFs and experiences its fourth halving, it continues to redefine the financial landscape.
IBM Invests in Canadian Cloud Sovereignty
Steven Dickens and Sam Holschuh

IBM Invests in Canadian Cloud Sovereignty

Unveiling the Montreal Multizone Region
Steven Dickens, Vice President and Practice Lead, and Sam Holschuh, Analyst, at The Futurum Group share their insights on IBM’s strategic investment in Canadian cloud sovereignty with the launch of the Montreal Multizone Region.
Enterprising Insights, Episode 21- Google Cloud Next Recap and Industry News
Keith Kirkpatrick

Enterprising Insights, Episode 21- Google Cloud Next Recap and Industry News

In this episode of Enterprising Insights, The Futurum Group Enterprise Applications Research Director Keith Kirkpatrick discusses the news coming out of Google Cloud Next, focusing on new product enhancements around AI, workspace, and security.
AI in Context: First Test of Several Generative AI Code Generators
Dr. Bob Sutor

AI in Context: First Test of Several Generative AI Code Generators

The Futurum Group’s Dr. Bob Sutor looks at five generative AI Python code generators to see how well they follow instructions and whether their outputs check for errors and are functionally complete.
Cerebras CS-3: Bring on the NVIDIA Blackwell Competition
Ron Westfall

Cerebras CS-3: Bring on the NVIDIA Blackwell Competition

Cerebras CS-3 Powered by 3rd Gen WSE-3 Delivers Breakthrough AI Supercomputer Capabilities Matching Up Very Favorably Against the NVIDIA Blackwell Platform
The Futurum Group’s Ron Westfall assesses why the Cerebras CS-3, powered by the WSE-3, can be viewed as the fastest AI chip across the entire AI ecosystem including the NVIDIA Blackwell platform.
Rubrik Plans IPO: Betting on Growth in the Cloud Data Security Market
Krista Macomber

Rubrik Plans IPO: Betting on Growth in the Cloud Data Security Market

Rubrik Files an S-1 with the US SEC for Initial Public Offering
Krista Macomber, Research Director at The Futurum Group, shares her insights on Rubrik’s S-1 filing with the United States Security and Exchange Commission (SEC) to go public.
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